OB Services at Swedish Medical Center

PROJECT/CAMPAIGN: You Plan, We Deliver

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SITUATION: Swedish acquired a new director of OB that really wanted to work on their brand. The hospital had emphasized other service lines for several years, but never promoted OB services. They wanted to change that with a new updated brand look and voice for Swedish OB. They wanted to emphasize custom birth plans and target women 25-35.

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SOLUTION: The campaign look and feel I created had soft gradients, was clean and smart. A forward-thinking campaign that felt unique and modern with custom photography of real precious babies that had been delivered at Swedish. This campaign was such a joy to work on and captured the culture of Colorado.