PROJECT/CAMPAIGN: New Branding

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SITUATION: Looking at the various logos, designs and marks, it was obvious there was no consistent, comprehensive identity for the City of Tuscaloosa.

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SOLUTION: After a series of internal focus groups to determine opinions, perceptions and needs, we developed a comprehensive corporate identity. A new, progressive logo mark and a branding architecture was developed. A color scheme was used to distinguish each city division and corresponding departments.