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PROJECT/CAMPAIGN: New Branding

SITUATION: Looking at the various logos, designs and marks, it was obvious there was no consistent, comprehensive identity for the City of Tuscaloosa.

SOLUTION: After a series of internal focus groups to determine opinions, perceptions and needs, we developed a comprehensive corporate identity. A new, progressive logo mark and a branding architecture was developed. A color scheme was used to distinguish each city division and corresponding departments.

CityofTuscaloosa-Horizontal-Gold-2Color.jpg
Mayors Card.jpg
City Stationary.jpg
CityofTuscaloosa-T-LogoMark-Gray-2Color.png
CityofTuscaloosa-T-LogoMark-Gold-2Color.png
CityofTuscaloosa-VisualStandards_Part6.jpg
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