PROJECT/CAMPAIGN: Branding

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SITUATION: The Alabama Home Builders Self Insurers Fund  was established in 1984 to provide eligible members of the Home Builders Association of Alabama a stable and affordable market for workers compensation coverage. Designed for builders and contractors who are subject to the revenue fluctuations in the homebuilding industry, the Fund offers participants the option of quarterly or monthly payments based on the payroll for the previous period. They needed cohesive, professional marketing materials to recruit new members and increase membership and brand new logo and look.

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SOLUTION: A new logo design with new branding was developed to create a cohesive, clean and modern look with creative headlines and copy that clearly conveyed the message to potential members. We increased membership by 5% within the next year of the launch of the new brand and campaign.