PROJECT/CAMPAIGN: The Lakes Campaign

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SITUATION: Westervelt Communities needed to sale more lots at their exclusive retreat The Lakes at NorthRiver®, a distinctive master planned community nearly surrounded by beautiful Lake Tuscaloosa. The community lakes, playgrounds, pavilions and greenspaces were thoughtfully designed to foster connecting with neighbors and the area’s stunning natural surroundings. A perfect lake retreat that needed more awareness and visibility in the Tuscaloosa community.

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SOLUTION:  I created a campaign introducing the community as a beautiful retreat community.  We crafted a tagline for the community and landing page. Design elements included: direct mail, print ads, website, web ads and outdoor. The campaign was a success and they sold all the lots and more from their original goal.