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Won National Home Builders’ Association Excellence Award: Best PR Program by a State Association

Home Builders Association of Alabama

PROJECT/CAMPAIGN: Build with the Best

SITUATION: The Home Builders Association of Alabama wanted to highlight their members and make it easy for prospective new home builders or remodelers to locate an HBAA member located in their area.

SOLUTION: A member directory website was created where prospective new home builders could search by geographic region. The search results linked to builders’ contact information and their own websites when applicable. The site was new, so a digital campaign was launched including paid search and paid social media. The campaign also utilized traditional media, including a television commercial, outdoor ,lifestyle magazine print ads and direct mail pieces shaped like an ipad– all directing the user to the member website

direct mail
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Birmingham Design Outdoor
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