PROJECT/CAMPAIGN: Imagine Tuscaloosa!

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SITUATION: The Mayor had a new sales tax and proposed ten year plan for increasing revenue for the City of Tuscaloosa.  He wanted the city to be more, have more, and improve quality of life. His team needed a campaign to help the mayor present this to the city council, to stakeholders and to the public. The campaign specifics were that it needed to be exiting, hip and cool.

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SOLUTION: I started with many cool and exciting logo marks and they narrowed it down to one. My team and I created a vibrant and trendy campaign that felt both relevant in today's culture and compelling. We utilized social media, animation, web design and video to create a consistent and engaging campaign and message.