PROJECT/CAMPAIGN: When Life Happens

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SITUATION: Jackson Clinic is a multi-specialty clinic in Montgomery, Alabama, with multiple locations.  Competition came from out of the market when another hospital opened a muti-specialty clinic. 

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SOLUTION: The campaign  developed focused on different life situation that would require the services of Jackson. We wanted to convey a real-life, relatable approach by showing everyday people instead of focusing on doctors like many clinic do. The budget allowed for custom photography and video and we created a campaign that had many legs that could be used for years to come.