PROJECT/CAMPAIGN: New Branding

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SITUATION: HWCF was a new group self-insurance fund sponsored by the Alabama Hospital Association performing in accordance with regulations of the State of Alabama, Department of Labor, Workers’ Compensation Division. I was tasked with establishing a strong brand voice and design.

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SOLUTION: After a period of discovery, including primary research, preliminary design options were developed, presented, narrowed down and refined. I created a professional, modern and trusted brand look and voice that has been used since 2007.