PROJECT/CAMPAIGN:

Shop T-Town All the Time

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SITUATION:  The City of Tuscaloosa and the Chamber of Commerce of West Alabama asked us to create a campaign to stress the importance of shopping at home. The concern was that money spent out of town, or online, robs the city of needed sales tax revenue.

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SOLUTION: I created an integrated, multi-channel campaign encouraging residents to keep T-Town economically sound by spending money at the retail attractions called out in various areas of the city.