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The Jackson Clinic

PROJECT/CAMPAIGN: More Campaign

SITUATION: Jackson Clinic is a multi-specialty clinic in Montgomery, Alabama, with multiple locations.  They needed an overall brand for Jackson Clinic with the ability to promote specific services. They were a one-stop shop. One medical record was a big deal. Patients do not have to fill out paperwork each time. All the docs have access your medical records. docs will know what all medications are taking from your records to prevent interactions.

SOLUTION: The campaign developed focused on how Jackson Clinic has more doctors, more specialties and more locations. That's the power of Jackson. I focused on how Jackson is centered on patients and art-directed a custom photoshoot and video shoot. The campaign was clean, modern and bold.

This campaign won Gold in the Tuscaloosa Addys.

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