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Fastwyre Broadband

PROJECT/CAMPAIGN: Summer Streamin' Savings Promo

SITUATION: Fastwyre aimed to launch the "Streamin’ Summer Savings" campaign to boost brand awareness and attract new customers in markets where the brand is relatively unknown. The goal was to align with new brand guidelines, presenting Fastwyre as a premium product that consumers feel good about, targeting diverse audience personas

SOLUTION: I conceptualized, wrote, designed, and executed the campaign across multiple channels, including digital ads, social media, direct mail, website graphics, email templates, in-store posters, and newspaper ads. The campaign featured:

  • Warm, Family-Friendly Visuals: Summertime photography creating an inclusive atmosphere.

  • Simple, Clean Design: Enhanced readability and focus on key messaging.

  • Engaging Messaging: Fun, quirky headlines speaking to summer and streaming.

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