Honda Indiana Auto Plant
PROJECT/CAMPAIGN: Honda Indiana 15th Anniversary
SITUATION: Honda Indiana aimed to commemorate its 15-year milestone of automobile production, celebrating the dedication and achievements of its associates. The goal was to capture the essence of pride, spirit, and community through the stories of veteran associates, while also showcasing the growth, opportunities, and future vision at Honda.
SOLUTION: This inspirational campaign featured vibrant internal signage and a compelling video. The campaign included skywalk posters, banners, ceiling banners, and video screens highlighting stories of veteran associates and Honda’s core values. The anniversary video blended executive interviews with key milestones, community impact, sustainability efforts, and Honda's electrified future.
RESULTS: The campaign fostered a sense of pride and unity among associates, effectively communicating Honda’s achievements and future vision. It enhanced associate engagement and morale, strengthened community bonds, and received positive feedback, reinforcing Honda’s role as a valued community partner.
