MODERN • CLEAN • POWERFUL • DYNAMIC

 

Tuscaloosa is for visionaries. A city of champions. We’re a city government that inspires imagination, nurtures technology 

and desires the very best for every citizen.  At the same time, we are approachable and inclusive. Warm and welcoming. 

 

A bold “T” with dynamic arrows represents the many nuances of our nature. It connotes strength, growth and innovation. It symbolizes always moving forward and striving for excellence. This mark fully encompasses the City’s progressive goals to become successfully data-driven and results-oriented in every scope of work. But at the same time, the subtle use of American Indian design elements says that our drive to get where we’re going doesn’t come without respect 

for where we’ve been. 

 

Like the City itself, the mark is distinctive and bold enough to deliver on the promise that Tuscaloosa truly is a city of champions.